Deploying Schema Markup With Google Tag Manager
4Ps Labs experiments with deploying JSON LD schema.org structured data markup via a dynamic Google Tag Manager injection on a webpage.
The New ASA Guidelines Simplified
Read our simplified version of the ASA's new guidelines on influencer and affiliate marketing. Find out how the changes affect both brands and influencers.
Third Sector Digital Breakfast – Digital Confessions (25th January 2017)
Charities shared their #DigitalConfessions at our Third Sector Breakfast to discuss some New Years' resolutions for their brands - here's what came out of the woodwork for 2017.
Google’s Machine Learning & Semantic Understanding
Since Google confirmed the existence of their machine learning algorithm, RankBrain, the search engine's semantic understanding has come on in leaps and bounds. Our SEO Manager for Retail discusses some of his findings.
Guide To An SEO-Safe Domain Migration
4Ps has written up this guide to an SEO safe domain migration to help minimise the risks to your website's organic visibility and long term potential.
To Follow or Not to Follow: A Guide to Links for Bloggers
The 4Ps content marketing team explains what all this follow and nofollow business means, why bloggers should care, and how to handle links safely on your own blog.
The Road Ahead: Content Predictions for 2017
The content team at 4Ps recently discussed the likely content marketing developments for 2017 and beyond. Read our predictions here.
4Ps’ Third Sector Digital Breakfast
The 4Ps Third Sector / Charity team are hosting a breakfast meetup on the 25th January 2017 to discuss digital confessions and setting new year resolutions.