Things That Money Can’t Buy: A Work Life Balance
Karin, an account manager (and mum) on the fashion and beauty team, reflects on the benefits of agency flexible working and the family friendly atmosphere at 4Ps.
Should You Bid On Your Own Brand In PPC?
This is a question that comes up time and time again. Each case is different, but here are some informed pros and cons to brand bidding so you can make the best decision for you.
The HP Golf Society Tees Off
4Ps co-founder and Chief Innovation Officer Chris Hyland hits the greens with other business leaders to chat digital, marketing and entrepreneur life with the new HP Golf Society.
Deploying Schema Markup With Google Tag Manager
4Ps Labs experiments with deploying JSON LD schema.org structured data markup via a dynamic Google Tag Manager injection on a webpage.
The New ASA Guidelines Simplified
Read our simplified version of the ASA's new guidelines on influencer and affiliate marketing. Find out how the changes affect both brands and influencers.
Third Sector Digital Breakfast – Digital Confessions (25th January 2017)
Charities shared their #DigitalConfessions at our Third Sector Breakfast to discuss some New Years' resolutions for their brands - here's what came out of the woodwork for 2017.
Google’s Machine Learning & Semantic Understanding
Since Google confirmed the existence of their machine learning algorithm, RankBrain, the search engine's semantic understanding has come on in leaps and bounds. Our SEO Manager for Retail discusses some of his findings.
Guide To An SEO-Safe Domain Migration
4Ps has written up this guide to an SEO safe domain migration to help minimise the risks to your website's organic visibility and long term potential.