You will manage a number of clients with a revenue totalling £250k, partnering with your clients to drive client strategy and account profitability and to grow your business by 20% year on year.  You will work with a cross-channel team, delegating work effectively to ensure it is always of the highest possible standard and to ensure client retention and satisfaction.

Main Responsibilities

Client management

  • Manage the relationship between the agency and a number of paid search clients with a revenue totalling £250k.
  • Work with the Senior Account Manager and Account Director to develop a business growth plan for your clients, ensuring 20% year on year growth and a strategy plan for existing business that meets client needs
  • Ensure delivery against the agreed business growth and strategy plan
  • Maintain client retention and satisfaction, retaining 80% of your clients and maintaining a client satisfaction score of 8/10

Paid search campaign strategy

  • Work with the Senior Account Manager/ Account Director to optimise paid search advertising campaigns to maximise performance across common KPI’s – ROI, CPA, COS, Revenue, Clicks and Impressions
  • Execute live changes on the search accounts, taking responsibility for the correct implementation of the changes and run regular checks to ensure a good status for all accounts at all times
  • Take responsibility via the Account executive team for Ad Copy, Keywords and search query reports.
  • Liaise with third party software providers as necessary for our clients
  • Conduct daily checks for your accounts to include:
    • budget report to check account spend against the allocated budget
    • search engine checks to ensure the account is online
    • audits to spot anomalies or potential issues
    • landing pages that are not working correctly resulting in URLs needing to be updated
    • changes in keyword performing to spot issues and opportunity for growth
    • Monitor and spot check use of trademarks on each engine according to the relevant trademark policy
  • Proactively maintain a full understanding of Paid search tools to develop the latest best practice to client campaigns. These include but are not limited to: Google and Bing Paid Search, Marin, DoubleClick Search, Kenshoo and Microsoft Excel.

Leadership & management

  • Ensure that everyone you manage has regular appraisals, clear objectives and a career plan to work towards and that they have the skills required to meet your client’s objectives

Skills and Experience

Essential

  • Three years’ paid search agency experience
  • Ability to multi-task in a fast-moving environment
  • Excellent project management skills, with experience of managing budgets, estimates and schedules
  • Strong client management skills with the proven ability to add value to clients
  • Strong problem-solving/troubleshooting skills
  • Advanced knowledge of Paid search tools and techniques
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Advanced knowledge of one or more of these bid management tools: Marin, DoubleClick for Search and Kenshoo

Desirable

  • Management experience
  • Experience of running large budget accounts with monthly spend exceeding £250k

To apply please send your CV to [email protected].