We’re hiring for an SEO Manager for our Retail team, to work on a huge luxury Retail Brand!

You will be responsible for managing the day-to-day client relationship and for the delivery of SEO campaigns for your clients across UK and European markets. You will manage a number of clients with a revenue totalling £250k, partnering with your clients to drive client strategy and account profitability and to grow your business by 20% year on year. You will work with a cross-channel team, delegating work effectively to ensure it is always of the highest possible standard and to ensure client retention and satisfaction.

Main responsibilities

 

Client management

  • Manage the relationship between the agency and number of clients with a revenue totaling £250k.
  • Work with the Senior Account Manager and Account Director to develop a business growth plan for your clients, ensuring 20% year on year growth and a strategy plan for existing business that meets client needs
  • Ensure delivery against the agreed business growth and strategy plan
  • Maintain client retention and satisfaction, retaining 80% of your clients and maintaining a client satisfaction score of 8/10
  • Project-manage and deliver end-to-end SEO campaign performance
  • Give good strategic advice to clients based upon previous experience
  • Manage and work collaboratively with cross channel teams to ensure the best result for your clients.

 

SEO delivery

 

  • Lead the delivery of on-site and off-site SEO campaigns for key client accounts in order to increase performance and drive success based on agreed KPI’s
  • Proactively recommend changes to drive campaign success and ensure these are delivered effectively by your team
  • Lead your team in the delivery of complex web migrations and international SEO strategies
  • Lead your team in the production of advanced and detailed keyword research to identify the most effective and targeted key phrases for each client’s SEO campaign
  • Lead your team in the production of detailed technical SEO reports, using a variety of proprietary and 3rd party reporting tools for existing and potential customers. Present the results of these reports to stakeholders
  • Use a variety of analytical tools to assess competitor activity and profiles, establish client share of voice and spot opportunities for growth
  • Carry out objective testing of SEO tools resources and techniques
  • Regularly monitor client websites, SERPs and analytics tools and feedback on any significant changes

 

Leadership & management

  • Ensure that everyone you manage has regular appraisals, clear objectives and a career plan to work towards and that they have the skills required to meet your client’s objectives

Skills required

Essential

  • 18 months – 2 years’ Technical SEO agency experience
  • Broad digital marketing knowledge with an in-depth understanding of search marketing and the factors that influence client websites, search profiles and performance. Record of applying this knowledge to achieve results for client
  • Awareness of and active integration with other digital channels such as PPC, Display and U
  • Excellent project management and campaign leadership skills, with experience of managing budgets, estimates and schedules
  • Strong client management skills with the proven ability to add value to clients
  • Strong problem-solving/troubleshooting skills

Desirable

  • Management experience
  • Experience of running projects of £50k + from start to finish

Technical

 

  • Basic HTML / CSS / JavaScript or Jquery knowledge
  • Experience with SEO tools such as Screaming Frog, SEMrush, aHREFs, Brightedge, Linkdex and Moz
  • Experience with Google Analytics, Omniture, Site Catalyst (or other analytics tools), Google and Bing Search Console and SEO performance measurement using these tools
  • Basic knowledge of Google Tag Manager and tag creation.
  • Detailed understanding of technical SEO best practice including HTML meta tags, URL structure, schema.org markup for desktop and mobile search
  • Knowledge of robots control and site indexing principles including robots.txt, meta robots tags, canonical tag, XML sitemaps
  • Up-to-date knowledge of key search algorithms and google best practice guidelines.
  • Ability to identify low quality SEO practices such as link building or cloaking.
  • Experience developing organic search strategies including site architecture changes, robots control, schema.org
  • Experience with writing HTTP redirect rules for website migration strategies including Apache (including HTTPS migrations)
  • Experience writing HREF Lang mark-up and developing international SEO strategies
  • Solid understanding of paramater handling, pagination, filtering and duplicate content solutions
  • Experience with SEO KPI definition

To apply: Please send your CV to me at [email protected]