Persona Driven Content Marketing For Search With The ACF
The Army Cadet Force was struggling with acquiring new adult volunteers for its organisation so the 4Ps team stepped in to develop a content marketing strategy based on data-driven personas to boost the numbers, with amazing results.
Affiliate For Luxury Brands: More Than Just Discounts!
Head of Affiliate Sina Holzheu discusses how luxury brands can get involved with affiliate marketing and why this channel is about much more than just discounts.
Bing vs The Bookies
The 4Ps Sports team gets seriously nerdy with Bing Predicts, Wimbledon results and statistical analysis to see if they can turn a profit on the tennis.
What The End Of Amazon’s One-Click Patent Means For US Retailers
The 4Ps retail team discusses the expiry of Amazon's US patent on its one-click checkout technology, and what it could mean for stores in the USA.
Future Proofing Now For The Internet Of Things
The Internet Of Things and these voice search shenanigans just won't go away - but how can brands do something practical and actionable right now to start future-proofing their businesses?
Should You Bid On Your Own Brand In PPC?
This is a question that comes up time and time again. Each case is different, but here are some informed pros and cons to brand bidding so you can make the best decision for you.
The New ASA Guidelines Simplified
Read our simplified version of the ASA's new guidelines on influencer and affiliate marketing. Find out how the changes affect both brands and influencers.
Third Sector Digital Breakfast – Digital Confessions (25th January 2017)
Charities shared their #DigitalConfessions at our Third Sector Breakfast to discuss some New Years' resolutions for their brands - here's what came out of the woodwork for 2017.