We need to talk about….GDPR
With the 25th May fast approaching we hope you're all feeling prepared for the GDPR deadline. For any of you late to the party don't worry. We've got you covered with our very own step by step guide to handling GDPR.
9 predictions to get you thinking differently about data
With the subject of data being at the heart of our Digital EDGE event last month, we've taken some time to consider where data could take us in the future.
Age of assistance: A world where Domino’s delivers tech (with a side of pizza)
At our recent Digital EDGE event, Peter Giles from Google talked about how assistance has become the new battleground for growth among brands. We caught up with him to find out more...
Increasing ALA’s website traffic through Social Media
4Ps worked with ALA Gap Insurance to increase engagement on their website, utilising social media channels and monthly newsletters to boost page views.
Muting Ads and the Impact on Advertisers
The increasing introduction of AdBlocking techniques are a challenge to digital advertisers – but are they the enemy at all?
#BloggerGate: What Happened And What Can We Learn?
4Ps wades in on the recent #BloggerGate fiasco, and discusses how influencer marketing and relationships should be handled in the travel and hospitality sector.
Boosting Engagement with Hubs for Birmingham Airport
4Ps worked with Birmingham airport to increase engagement on their website and drive traffic as well as sales on the related e-commerce site.
Boosting Blog Visibility for Jules Verne
4Ps worked with specialist holiday provider Jules Verne to boost traffic to the website, utilising relevant and search-driven content on the blog.