How Businesses should make the most of Instagram Stories
Instagram Stories are so much more than just fun creative methods for people to capture snapshots of their day. Here we discuss how brands can use them as a key part of their marketing strategy.
Why brands shouldn’t overlook the digital opportunity in Southeast Asia
We're moving away from China with this week's APAC blog post and exploring why Southeast Asia should be a key location for any brand looking to expand into APAC.
WeChat: China’s Social Phenomenon
What exactly is WeChat and why is it crucial to your Chinese digital marketing strategy? We’ve got all the answers in the second instalment of our APAC blog series.
Cracking the Chinese market
Last month, 4Ps hosted colleagues from Artefact APAC at our offices in London. Together we discussed the complexities of leveraging the Chinese and Asian markets with some of our clients. Here are our top takeaways from the discussion.
How audience-centric are you really?
At our Digital EDGE event, audience-centric marketing was one of our hottest topics. But can you honestly say you're completely audience-centric? Take our test to find out.
Why brands need to spend more on targeting existing customers
Here we delve into the topic of 'Marketing the Middle Funnel' and explore why brands should focus on targeting existing customers.
Why disruptors are leading the way in the world of data
Here we discuss how Amazon is setting the standards for how brands should manage their data.
Is AI going to replace me?
At our Digital EDGE event last month AI was a key topic of discussion. Here, our Head of Client Experience - Liz Partridge - takes the opportunity to comment on the elephant in the room. What will the rise of AI mean for the future of our workplace?