Boosting Blog Visibility for Jules Verne
4Ps worked with specialist holiday provider Jules Verne to boost traffic to the website, utilising relevant and search-driven content on the blog.
Organic Marketing (& SEO) In 2018
4Ps strategist Ruth Attwood discusses the continuing evolution of SEO and how a broader approach to "organic marketing" is needed to seize success for your business in 2018 and beyond.
Optimisation Around User Intent for Voice Search
With Google's recent release of its specific search quality evaluations guidelines for voice technology, 4Ps takes a look at the wider-ranging implications of the document for voice search.
Third Sector Digital Breakfast – Data Collection and GDPR
The 4Ps Third Sector team sat down with some leading charities and data consultant Matt Stannard to discuss data collection, processing and the potential impacts of GDPR over breakfast.
Persona Driven Content Marketing For Search With The ACF
The Army Cadet Force was struggling with acquiring new adult volunteers for its organisation so the 4Ps team stepped in to develop a content marketing strategy based on data-driven personas to boost the numbers, with amazing results.
Affiliate For Luxury Brands: More Than Just Discounts!
Head of Affiliate Sina Holzheu discusses how luxury brands can get involved with affiliate marketing and why this channel is about much more than just discounts.
Bing vs The Bookies
The 4Ps Sports team gets seriously nerdy with Bing Predicts, Wimbledon results and statistical analysis to see if they can turn a profit on the tennis.
What The End Of Amazon’s One-Click Patent Means For US Retailers
The 4Ps retail team discusses the expiry of Amazon's US patent on its one-click checkout technology, and what it could mean for stores in the USA.