In a world where marketing agencies are all pretty smart at marketing themselves, it is hard to stand out. And winning awards is one way of doing just that – by show-casing your client successes, it is the ideal way of showing that you deliver.
We’re proud to think differently. And in 2015 we decided that we would (generally) stop entering ourselves for awards. We did this because the awards process itself isn’t transparent – who is on the judging panel, what criteria are used, what happens when you don’t have a ‘blue chip’ client are all imponderables.
We know we produce great results for our clients (for some examples, see our case studies) but in our view the only people who can really judge that are our clients.
That’s why we are so delighted to be nominated for nine (yes, nine) awards in the Recommended Agency Register (RAR) Digital Awards. These awards, as far as we know, are the only ones that are exclusively based on client feedback. It’s the clients that select what services they want to recommend us for (like LinkedIn endorsements).
Our clients recommend us for being a “search” agency, that does “e-commerce”, including “content strategy”, “analytics” and “conversion optimisation.” Our clients have also recommended us for doing our work “effectively”, “on budget”, “on time” and with great “client service.”
We also beat all the major agencies (who shall remain nameless). None of these agencies had anywhere near the breadth of feedback we had. Yes they are big (typically more than 100 people) but it is very revealing that none of the big agencies got recommended for being on time AND on budget.
And if client recommendations aren’t enough, we’ll just remind you that we are the ONLY search agency in the top 75 of B2B marketing agencies. This is also objective; the ranking is based on business performance.
Still not convinced? Perhaps we can reveal that Google has selected 4Ps Marketing as one of only 30 UK agencies in its Google Partners Business Coaching programme. We were picked because we are an agency that has growth in its DNA and want to develop our business in a long term, sustainable way (we are already 70% of our way to achieving our key Google growth target).
So our clients love us; our business performance is solid and Google has selected us a growth business. We can’t think of three better reasons to give us a try.
This is just one of the many reasons 4Ps isn’t just another SEO agency. To discuss how content, PR and technology are evolving together to meet new demands from brands and customers alike, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.