Digital Bytes February 2015

Digital EDGEucation 2015

We would like to thank everyone that attended Digital EDGEucation which was held at the Google UK offices on the 11th February.

You can find the entire slide deck from the day here:

https://www.slideshare.net/4PsMarketing/4ps-marketing-digital-edgeucation-2015

We want Digital EDGEucation to be the best Search event possible, therefore we would really appreciate your feedback by completing this short survey:

https://www.surveymonkey.com/s/WKRZNNR

Links to blogs on each of the presentations are being added in the coming weeks. You can see the ones already live here:

https://www.4psmarketing.com/stories/digital-edgeucation-2015/

TOP OF THE BLOGS

Sitelink Search Semantic Markup Revisited:

https://www.4psmarketing.com/stories/sitelink-search-serps-script/

How To Use Paid Search For Brand Awareness:

https://www.4psmarketing.com/stories/paid-search-for-brand-awareness/

How To Use Analytics to Understand Your Entire Business, Not Just Your Search:

https://www.4psmarketing.com/stories/analytics-to-understand-your-business/

Read More News: https://www.4psmarketing.com/stories/

Econsultancy’s Digital Cream 2015

4Ps will be taking part in Econsultancy’s Digital Cream 2015 on the 25th March in London. Kristi Hoyle will be leading a discussion in the B2B section of the day on the topic of:

‘How Search Marketing Impacts the B2B Sales Process’

The event is by invitation only for senior marketers, but you can register your interest in attending on the below link.

https://www.4psmarketing.com/stories/digital-cream-2015/

SheerB2B 2015

4Ps have sponsored SheerB2B 2015 again this year which is being hosted by Sheerluxe in May. This is a great event for anyone with eCommerce capabilities and/or are B2C focused.

Tammy Kieffer and Michelle Athersmith will be discussing How social media can help with Search.

4Ps have been given a 20% off the early-bird price, if you’re interested in attending. Just enter SHEERFRIEND20 at checkout.

You can find out more about this, and where to sign up here:

https://www.4psmarketing.com/stories/sheerb2b-2015/

Other News

Stat of the Month – The Knowledge Graph now shows up in a whopping 25% of all search queries.

Highly Localised Search Queries – There’s a noticeable growth in hyper-local queries for search traffic as device use expands – voice search now produces in the realms of 30x more queries than “traditional” text searches. These terms tend to be conversational – everything from variations like “near me” or “close by” to followup queries like the infamous “who is the President of the USA” and then “who is his wife” where the search tool can place ensuing queries in context with initial ones.

Google keeps banging on about mobile this and mobile that recently – usability notices on mobile SERPs are likely affecting clickthrough rates, and now lots of webmasters are starting to get mobile usability warnings through Web Master Tools. It’s worth keeping your eyes on things.

4Ps isn’t just another London SEO agency. To discuss how SEO, PR and paid advertising are evolving together in order to keep pace with new developments in user interaction and brand demands, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.