4Ps Marketing and Google UK joined forces at the Google UK offices on the 5th November 2014 for a breakfast briefing and discussions on the latest features in Google Analytics with Matt Stannard, our Head of Analytics and Technology. Matt recently was invited to speak at the ‘Evolve with Google’ conference in the USA, where his session was the highest rated speaker slot of the entire conference.

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‘Evolution or Extinction: Survive and Thrive with New Analytics Features’, covered:

  • The benefits of Universal Analytics
  • Cross-device tracking
  • Tracking from any Internet-connected device
  • Custom dimensions and metrics

You can see Matt’s presentation below:

Representatives from Google also joined us to discuss the latest developments in search from their perspective as well. Please see the agenda for the morning below:

This was a fantastic opportunity to hear from the 4Ps team, as well as the Google team, on how to use Google’s products and features effectively for your business.

When:
Wednesday 5th November 2014

Time:
09.00-12.00

Where:
Google UK, 1-13 St. Giles Street, London, WC2H 8AG

Price:
Free to attend

If you have any questions, please contact your account manager or the planning team at [email protected].

This is one of the many reasons 4Ps isn’t just another London SEO agency. To discuss how content, search and technology are evolving together to meet new demands from brands and customers alike, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.