For the first time ever we have decided to launch our very first 4Ps Ski Summit that will be held in the Alps at the end of April. Following the ongoing success of Digital EDGE we quickly realised that amazing things happen when we get 4Ps people and clients together in a room, so we wanted to take it a step further and create a unique environment for people to share their thoughts and experiences on our ever changing industry. I am a big believer that true creativity happens outside the office so I hope the Alps is the perfect place for some inspiration.

We see the 4Ps Summit as a great opportunity to create unique content and we will be doing this more or less continuously on the trip by engaging with clients and each other to share ideas and thoughts on digital marketing – keep an eye out for live blogging sessions, video interviews with our clients, lots of pictures and tons of excitement across our social networks.

This is a client only event and we currently have a fantastic balance of CEOs, marketing directors, marketing managers and others who are all excited to attend. From the current numbers it looks like we will have around 40-50 attendees so it should be quite a trip.

I should also add that this would not be possible if it wasn’t for our fantastic client Mark Warner whom we are partnering with to make it happen – thank you very much for your help in getting this arranged.

For those of you that are interested in following the build-up and content please follow the hashtag #4PsSummit – we’ll see you on the slopes!

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