Should You Bid On Your Own Brand In PPC?
This is a question that comes up time and time again. Each case is different, but here are some informed pros and cons to brand bidding so you can make the best decision for you.
The New ASA Guidelines Simplified
Read our simplified version of the ASA's new guidelines on influencer and affiliate marketing. Find out how the changes affect both brands and influencers.
Third Sector Digital Breakfast – Digital Confessions (25th January 2017)
Charities shared their #DigitalConfessions at our Third Sector Breakfast to discuss some New Years' resolutions for their brands - here's what came out of the woodwork for 2017.
Google’s Machine Learning & Semantic Understanding
Since Google confirmed the existence of their machine learning algorithm, RankBrain, the search engine's semantic understanding has come on in leaps and bounds. Our SEO Manager for Retail discusses some of his findings.
The Road Ahead: Content Predictions for 2017
The content team at 4Ps recently discussed the likely content marketing developments for 2017 and beyond. Read our predictions here.
4Ps’ Third Sector Digital Breakfast
The 4Ps Third Sector / Charity team are hosting a breakfast meetup on the 25th January 2017 to discuss digital confessions and setting new year resolutions.
SEO In 2017: The Crystal Ball Predictions
The organic search team at 4Ps recently discussed the most likely SEO developments for 2017 (and beyond) - take a look at our thoughts here.
PPC Predictions for 2017
4Ps Head of Paid Search Marcus Knight discusses his key predictions for PPC advertising and what 2017 is likely to bring to the field.