Aon is one of the UK’s largest insurance brokers and provider of risk management services, number one reinsurance broker and number four in the UK human capital consulting market. They came to 4Ps to increase awareness of their SME insurance and grow their inbound leads.

AON Logo


  • Increase web enquiries and phone calls
  • Increase awareness of AON’s SME insurance
  • Increase traffic to the site
  • Tracking all enquiries


  • Implementation of phone tracking down to a source and keyword level for optimisation
  • Implementation of tracking of web enquiries
  • Direct response campaign targeting prospects at each stage of the buying cycle
  • Search PPC advertising used on brand and long tails product specific search terms
  • Ebay advertising against relevant products to trade and media professionals
  • Display networks were used to target articles and blogs around business insurance sites relevant to the individual professions
  • Remarketing was used to bring back close known prospects
  • Recommendations for SEO were made to ensure branded traffic generated via advertising could be capitalised on
  • Integrated with offline promotions in a number of different trade magazines and direct mail through scheduling increases in activity at key offline marketing times
  • Integrated with email campaigns towards policy renewals


  • Increase in traffic of 140% month on month
  • 88% increase in web enquires
  • 83% increase in phone calls

4Ps isn’t just another performance marketing agency. To discuss how paid advertising is evolving with new technologies, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels. What could a 4Ps PPC management consultant do for your business?