4Ps Marketing

Aubaine Local PPC Restaurant Bookings

Aubaine is a sophisticated yet relaxed restaurant chain serving French cuisine. Constantly growing, the Aubaine brand serves as an umbrella for eight restaurants: Brompton Cross, Regent Street, Kensington, Mayfair, Wimbledon, Selfridges, Hampstead and Marylebone.

 

Objectives

To develop a PPC strategy in order to:

Strategy

4Ps created an Adwords Search Campaign, using a mix of General and Brand terms as Geo-targeting Campaigns in order to target customers on-the-go looking for “restaurants near them”.

A highly targeted strategy was developed creating specific campaigns (Branded and Generic) for each location, linked to Brand + location ads and landing in the Restaurant page where the booking page was just one click away.

Site links were added in order to redirect the user to relevant landing pages.

Results

Just a month after the launch, 4Ps PPC Campaigns produced over 200 bookings with a conversion rate of 4.97%. As the average spend in the restaurants was £66, the campaign brought an approximate return of £13.4K to the business on an investment of £2K, giving as a result an ROI of 6.5.

4Ps isn’t just another PPC management agency. To discuss how PPC bid management can work together with innovative ad copy and dynamic content, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels. What could a 4Ps performance marketing strategy do for your brand?