I appreciate that this is a big question for a Wednesday afternoon but please bear with me. I can’t stop thinking about what would happen if Google put a little box on their homepage that would allow people to donate to charity.

How could this work and how could Google fit this idea into their design? Google are smart cookies (Excuse the intended Geek pun) so I will leave this to them…

I was about to crunch some big numbers and illustrate for you how if just 0.01% of Google users clicked through and donated 20 pence each that it would raise 20 gazillion wagana pounds…but let’s face it, whatever the click through rate is it will generate a lot of money that can help some very good charities.

Then I thought… if Google did this then why couldn’t Facebook do it?!?!?!? Then I thought, well why doesn’t the Guardian newspaper do this as well?

Then I thought “Matt, stop getting ahead of yourself and concentrate on getting one organisation on board.” Yes, I do talk to myself. Now I have calmed down and decided to set myself some goals before I get too overexcited.

Goal 1

Get one of the Google board to meet me for 20 minutes to discuss the idea

  • Larry Page, Google Inc.
  • Eric E. Schmidt, Google Inc.
  • Sergey Brin, Google Inc.
  • L. John Doerr, Kleiner Perkins Caufield & Byers
  • John L. Hennessy, Stanford University
  • Ann Mather
  • Paul S. Otellini, Intel Corporation
  • K. Ram Shriram, Sherpalo Ventures
  • Shirley M. Tilghman, Princeton University
  • Matt Cutts of Google seems like a nice guy on Twitter. Maybe he could pop in and set this up with team LES (LarryEricSergey)??

Goal 2

Refuse to leave the meeting until they agree to trialling it for just 2 weeks

Goal 3

The trial turns out to be amazing and Google changes the world

Goal 4

Google set a great example to the rest of the online world and others follow their lead.

Back up goal number 4

Google ignore me and Mark Zuckerberg pops round to discuss the idea with me.

List of problems to overcome

I can’t get a meeting with a Google Board member (Let me worry about that bit).

I tweeted about the idea this morning and @StuartWitts replied saying “But is there a danger of overexposure leading to donate fatigue”. Yes there could be a danger of this but isn’t there also a danger that we could make a positive impact on the world?

Which charities do we start with? Let’s worry about that later.

Can charities change the world? No idea, but isn’t it worth giving them a go?

What’s the worst that can happen?

I write this blog and it doesn’t go anywhere and I have wasted my lunch break. I can deal with that!

Let’s finish with a quote from Google “Don’t be evil”

PS Happy to take constructive feedback on this idea. Try to make the ideas constructive or I will end up sending you to this article https://davetrott.campaignlive.co.uk/2011/11/22/negative-people-v-positive-people/

PPS I know Google have done lots of charity work and linked out of their home page for charity campaigns but I am trying to think a little bigger

PPPS I have been thinking about this idea for a while now but it was after watching Ian Hislop’s “When Bankers Were Good” last night and I was explaining it to Chris Hyland (my biz partner, University friend, centre back partner and MoBro) that I decided to finally write this article.


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