4Ps Event: Augmented Reality in Search

The Education and Professional Services team at 4Ps will be hosting a meet up on the 2nd September to discover the world of augmented reality, and how we see it affecting the industry in the future. We will have an Oculus Rift and Google Cardboard to have a play with, and discussions around how augmented reality could impact various industries in the future as the technology grows. We would love you to join and share your thoughts over bacon sarnies (veggie options available too) at 4Ps HQ.
Date: 2nd September 2015
Time: 8.00am – 9.30am
Location: 4Ps Marketing Office, Studio 16,8 Hornsey Street, London, N78EG
Please RSVP by Tuesday 1st September here to confirm your space, and to secure your bacon sarnie: https://goo.gl/798qvr

The Oculus Rift headset is tested by attendees at the Eurogamer Expo at Earls Court in London.

Mobile Searches Ahoy!

Mobile continues to stride ahead on the interesting market trends and Google info front. First is that people using your Click To Call is a pretty important ranking factor for local organic ranking – make sure you have that enabled. Sitelinks are coming up as tap-expandable on mobile SERPs as well, which is an interesting UI development, and on the paid side Google is adding more ads to mobile for some queries (potentially three text ads but taking up the same real estate). More oddly, John Mueller mentioned that going “mobile first” or, more nuttily, “mobile only” would not hurt a website’s rank even for desktop searches. Weird.

Girl With Mobile Smart Phone

Google Now Part of Alphabet Inc.

Google has created a new umbrella holding company called Alphabet in a massive restructure that places various Google products (including Search) and other entities as wholly owned subsidiaries of Alphabet Inc. Google (that’s Search, Maps, YouTube, Android, Ads and Apps) will have a new CEO in place of the original co-founders, an interesting gent named Sundar Pichai. The idea seems to be to split the core business away from the ultra-ambitious “moonshot” projects.

Alphabet

Google Ranking Factor Patents

A couple of interesting new patents have popped up from Google around the idea of ranking factors. One of which includes using “watch time” as a ranking factor for video (questions: how do they get the data?, is this going to be a YouTube booster?). Another includes the older idea that rankings can be linked (negatively) to the amount of spam sent from a domain (again, where is the data? – reliant on Gmail reporting perhaps?). Some interesting stuff here, all pointing back to “quality content” and “good user experience” as a necessary holistic brand strategy.

Hot on the heels of these Google patents, is a cool review of their “scoring images related to entities” patent which basically describes how the algorithm identifies high authority images that represent the query – definitely well worth a read. Even more interesting is the reported decline of Google traffic to Wikipedia as the search engine just nabs Wikipedia’s content into the Knowledge Graph on SERPs, thus reducing click-throughs for most casual searchers.

GooglePatents

4Ps isn’t just another London SEO agency. To discuss how SEO, PR and paid advertising are evolving together in order to keep pace with new developments in user interaction and brand demands, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.