4Ps Marketing’s Digital EDGEucation conference is back, and this time in a slightly different Autumn edition. Due to popular request following our Digital EDGEucation 2015 conference held back in February, 4Ps has decided to host them twice a year. We’re going to create more interactive sessions, mixing it up with more discussions, more networking and we’ll be challenging the audience to take part too!

Who: We would like to invite our clients, as well as other senior level marketers and business owners that want to develop their knowledge and skills in the digital space, to Digital EDGEucation.

If you know anyone who would benefit from attending, please forward their contact details on to [email protected].

What: 4Ps Marketing will be joining forces with the best people in search to host Digital EDGEucation 2015 : The Autumn Edition. Throughout the day there will be presentations given by the leaders of the 4Ps team, as well as our clients and other industry thought-leaders. In between sessions there will be plenty of time for networking to allow everyone to meet, refresh and share ideas.

Where: Cowdray Hall, 20 Cavendish Square, London, W1G 0RN

When: Thursday 15th October 2015

Time: 09.00 – 18.00

Agenda: Now includes links to Slideshare presentations

TIME SESSION NAME DESCRIPTION OF SESSION
09.00-09.30 REGISTRATION AND REFRESHMENTS
09.30-10.00 OPENING ADDRESS
10.00-10.30 INTO THE FUTURE – WHERE IS SEARCH GOING?  A look at where the 4Ps team see Search in 2016 and beyond.
10.30-11.00 BRINGING IT BACK TO THE CONSUMER Harnessing user generated content for your search strategy
11.00-11.30 THE ROLE OF DIGITAL TO DRIVE PERSONALISATION IN B2B How to reach further success through personalisation.
11.30-12.00 MORNING COFFEE AND NETWORKING
12.00-12.30 THINK BEYOND YOUR BLOG Creating a smarter strategy to benefit your business.
12.30-13.00 SITE RELAUNCHES & MIGRATIONS: FROM SEO RISK TO SEO OPPORTUNITY Ensuring a successful website relaunch for SEO and beyond.
13.00-14.00 LUNCH & NETWORKING
14.00-14.30 GAME OF PHONES  Mature Your Mobile Approach To Win, Not Die
14.30-15.00 ADVANCING YOUR PAID SEARCH STRATEGIES How marketers can use various paid mediums to suit each of their business goals
15.00-15.30 ANALYTICS IN 2016 How marketers should be using analytics to grow their businesses.
15.30-16.00 AFTERNOON COFFEE & NETWORKING
16.00-16.30 WHY UX IS GROWING IN IMPORTANCE How we can measure and utilise User Experience to reach our business goals.
16.30-17.00 PANEL SESSION A panel discussion on the future of search
17.00-18.00 4Ps DRINKS RECEPTION

RSVP:

Sign up has now closed, but if you are still interested in attending, please contact Luke Knight: [email protected].

We look forward to welcoming you then!

Previous Attendee Feedback:

  • “I thought it was great, very informative and touched upon very relevant and current/future themes for digital teams (small or large).”
  • “[I] found the whole day interesting and relevant. Well done to those who organised and presented!”
  • “Loads of short, sharp knowledge take aways which were great to bring back to the office – thanks 4Ps!”

4Ps isn’t just another London SEO agency. To discuss how SEO, PR and paid advertising are evolving together in order to keep pace with new developments in user interaction and brand demands, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.