Welcome to 4Ps’ Annual Conference: Digital EDGEucation 2015


4Ps Marketing joined forces with the best people in search to host Digital EDGEucation, which took place on the 11th February 2015 at Google UK Offices.

We invited all of our clients, as well as other senior level marketers and business owners that wanted to develop their knowledge and skills in the digital space, to Digital EDGEucation 2015. Throughout the day there were presentations given by the leaders of the 4Ps team, as well as our clients and other industry thought-leaders. In between sessions was also time for networking to allow everyone to meet, refresh and share ideas.

You can see the full presentation slides from the day here: goo.gl/Ca1tB4

Date: 11th February 2015

Time: 08.30 – 18.00

Where: Google UK Ltd, Townhall, 9th floor CSG, 1-13 St Giles High Street London WC2H 8AG


09.00-09.30 UNDERSTANDING MODERN DAY SEARCH Did you know understanding your target audience mind set is a ranking factor?
09.30-10.00 HOW TO USE PAID SEARCH TO BUILD UP YOUR BRAND AWARENESS Paid Search Brand Awareness Campaigns and the impact they can have on a business.
10.00-10.30 HOW TO MAKE THE MOST OF THE KNOWLEDGE GRAPH Discover the power of the extended Knowledge Graph and how to leverage semantic technology for better search visibility
10.30-11.00 HOW TO REDUCE YOUR COST OF SALE A look at how YOTEL reduced their cost of sale in their paid search campaigns
11.15-11.45 HOW TO CREATE SEARCH-LED EDITORIAL CONTENT Ensure you are creating the correct editorial content based on what your audience are looking for
11.45-12.15 HOW TO DO A  SUCCESSFUL WEBSITE RELAUNCH From the perspectives from a technical SEO specialist, as well as a developer – how to get the best results through collaboration
12.15-12.45 HOW USER EXPERIENCE AND SEO WORK TOGETHER How to own the search user experience and ensure task completion. Is UX the next king?
12.45-13.30 LUNCH & NETWORKING
13.30-14.00 HOW TO HARNESS THE IMPACT OF VISUAL MARKETING IN SEARCH How brands need to create visual content to cater to the changing user search behaviour.
14.00-14.30 HOW TO USE ANALYTICS TO INFORM YOUR WHOLE BUSINESS Using analytics is common practice when making informed marketing decisions, why not use it to inform your Content, IT and Financial teams’ decisions too? Here’s how.
14.30-15.00 WILDLIFE SESSIONS How to ensure you’re keeping up to date with the latest Hummingbird, Penguin, Panda and Pigeon updates from Google
15.15-15.45 HOW TO ENSURE YOUR INTERNAL AND EXTERNAL TEAM IS WORKING TOWARDS THE SAME GOALS Vivienne Westwood and 4Ps look at how through a strong collaboration across the entire business, they are able to achieve SEO success
15.45-16.15 THE FUTURE OF TECHNOLOGY IN SEARCH How can we keep up with the changing technology landscape to ensure we are measuring, tracking and analysis important data to make strategic business decisions.
16.15-16.45 PANEL: SEARCH IS DEAD A panel discussion on the future of search

We would really appreciate it if you could provide feedback for this year’s event: goo.gl/u7SVh1

If you have any questions about any future 4Ps events, please email the events team on: [email protected]

If you would like to keep up-to-date with how the day is going or share the content, please do so using the hashtag #4PsEDGE and tweet us @4PsMarketing.

4Ps isn’t just another London SEO agency. To discuss how SEO, PR and paid advertising are evolving together in order to keep pace with new developments in user interaction and brand demands, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.