Matt Stannard, our Head of Analytics and Technology, has been invited to speak at Google’s Evolve with Google event in Boston, USA on the 6th & 7th October.
The conference will teach people about using Google Analytics to ‘to enhance your organization’s data-driven decision culture’ encouraging people to learn more about the features of Google Analytics, and how it can help them.
Matt will be speaking about ‘Evolution or Extinction: Survive and Thrive with New Google Analytics Features’. You can see what his session will be about here:
Google Analytics has been providing great insights to analysts for nearly half a generation, and the Google Analytics product team continues to develop and enrich the tool at an ever increasing pace.
While we still want to focus on the foundations of sound analytics and optimization, we also need to take advantage of the latest features. This session will explore the more recent additions to Google Analytics that provide an even deeper understanding into user behaviour and marketing ROI.
- Benefits of Google Universal Analytics
- Cross-device tracking
- Tracking from any Internet-connected device
- Custom dimensions and metrics
- Demographic and Interest reporting
Can’t head across the pond? Not to worry, he’ll be back to do this session in the 4Ps offices on his return.
If you’re interested in attending the London-based session, please get in touch with Marketing@4PsMarketing.com to book a place.
4Ps isn’t just another London SEO agency. To discuss how analytics and content are evolving together in order to keep pace with new developments in user interaction and tracking technology, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.