4Ps Marketing

Return Of The Panda – Google Panda 4.1

In a rare moment of “heads-up” transparency, Google announced that the latest version of the Panda update has been released. A Google Plus post from Pierre Far indicated a “slow rollout” anticipated to affect 3-5% of search queries but also including more signals to help identify low quality content in a better and more precise way. This is supposed to help smaller sites recover from previous penalty-related problems and is being welcomed by many as a small business friendly update to help smaller brands compete with the big headliners.

Does this mean that big brands should be running for the hills or waiting for a traffic wallop? Not at all, provided the content onsite has been produced thoughtfully, sensibly and with users in mind. The Hummingbird algorithm makeover was a good call to action for brands who had been cruising along on old-fashioned “SEO article” style content for a while in order to pad out their visibility with the view that “more was better.” Now quality over quantity is the absolute mantra – if you wouldn’t happily and proudly show off a piece of content on your website to your own dear mother, then it shouldn’t be there.

How then should brands respond to Panda 4.1?

If you’re struggling with making content meaningful for your brand, the 4Ps integrated approach to user-driven SEO services can help bring your content marketing into the same room as your brand and conversion optimisation, using a holistic approach to grow your visibility and your bottom line.

4Ps isn’t just another London SEO agency. To discuss how SEO, PR and content are evolving together in order to keep pace with new developments in user interaction and search algorithms, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.