In our industry we’re all guilty of talking endlessly about being audience centric, but are we really? Take our quick fire quiz to see if you’re getting it right. And if you’re not we’ve got an easy to remember acronym (yes another one!) to help you remember what you need to focus on –
C is for Channel and Content
A is for Audience
L is for Learning
M is for Measurement
Right let’s get going….
Do you know which channels work best for your business?
YES NO — Have a look at your business and determine your most
Great! Do you focus your budgets and time on these channels?
YES NO — Oh no! This could be where you’re going wrong.
Do you have the right data to understand how your audiences behave?
YES NO – Why not? Having trouble collecting the right type of
data? This is something we can help with!
Do you encourage your audience to become part of your community and share their own content?
YES NO – Social media is great for this! Get in touch for a
coffee and a chat about how we could help!
You’re doing well. Do you measure activity and results against robust benchmarks and clearly defined targets?
YES NO – Don’t panic! This can be easily solved. Our team
of industry experts are just a phone call away.
Last but not least, do you pull out insight from your analysis to identify ways to improve?
YES NO — You’re almost there, we can assist with any
little tweaks needed to achieve your
audience-centric marketing goals.
You are definitely audience-centric. But that doesn’t mean you can rest on your laurels. Always remember CALM to make sure you keep on track.
If you like what you see and you’d like to come along to one of our events then get in touch with [email protected] for more info. We also host other smaller, more sector specific events throughout the year so keep an eye on our social channels, and the events section of our website for all the details.