Google announced in April 2010, that site performance and page speed would play an important role in the overall ranking of a page. This means reducing page loading time is to be given utmost importance whilst preparing a website to go live.

The simplest way to make sure the loading times remain at a low is to have light pages, i.e. to keep the size of the pages as low as possible. This enables the servers to fetch the files faster and make it available to the client and search engines.

How to improve your page speed:

  • Use search engine friendly code
  • Minimise use of Flash
  • If your information is massive, make it available to your website visitors via a PDF file which can be downloaded
  • Use only relevant pictures and make sure it’s not a heavy file, if it is, compress before. uploading on the server
  • Minimise use of scripts that run from server, this calls for a higher bandwidth
  • Combine multiple scripts and style sheets (CSS) into one
  • Make sure to include a dynamic sitemap and submit it to the search engines
  • If possible, use servers across different geographical locations – this is manly to reduce user proximity to pages hosted on the servers
  • Implement style sheets in the header section of the validated HTML code and not in the body. This enables the client (browsers) to render the webpage faster

Having checked the above points and your website is made live, make sure to track the performance of your website at a regular interval. This is more important as it enables you to identify the errors that come up. Google Webmaster Tools and other various tools available online can be used to track the performance.

4Ps isn’t just another SEO agency. To discuss how SEO and technology are evolving together in order to keep pace with new developments in user interaction and analytics, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels. What could a 4Ps search marketing consultant do for your brand?