Artefact (ex-NetBooster Group), parent company of 4Ps Marketing, decided to increase its capital to globally support their new full-service offering, combining marketing, consulting and technology by regrouping under the same name – Artefact – to embody and develop its new positioning in the market.
LONDON (UK), Tuesday January 30th — NetBooster (FR0000079683), a leading independent international agency in digital performance marketing, announces the success of its capital increase through private placement. The group reveals at the same time its new global name and tagline: Artefact, Marketing Engineers, embodying the profound transformation undertaken in these recent months. Changes in governance have also been decided. All these announcements represent the official launch of the 2018-2020 strategic plan presented in November 2017 to the financial markets.
Nearly €15.5 million raised to support international development of new business offerings
The success of this operation provides the Group with a new growth lever to realise its 3-year ambition following the previous announcement of doubling the turnover. It will allow Artefact to reinforce its team of experts around the globe as well as increasing its R&D and proprietary technologies investments in order to maintain and support technological advantage in France and abroad. With the funds raised, Artefact will be able to consider all acquisition opportunities likely to extend its field of expertise or its geographical reach to sustain profitability and growth.
To reinforce its global position, NetBooster rebrands and changes its name to Artefact
This rebranding is a natural consequence of the company’s ambitious strategy to become the first global agency focused on providing strategic digital marketing consultancy rested in around data and artificial intelligence. Artefact aims at being a strategic partner for advertisers looking to streamline and optimize their marketing strategies.
A closer look at the UK market
All worldwide Group subsidiaries are being rebranded under the Artefact brand except for metapeople Germany and 4Ps Marketing in the UK.
“We are really excited to be able to make this announcement. Our clients are asking for more data and AI work and this investment keeps us ahead of the competition. It makes us one of the most advanced places to work in the UK and we are seeing more and more applications from people that want to work in such a vibrant culture.
We have always been known as an innovative agency and this move shifts us forward once again. Our plan is to move fully under the Artefact brand in 2019, once we have successfully introduced the new brand to the UK market.”
Matthew Phelan, CEO of 4Ps Marketing part of Artefact.