The second Third Sector Digital Breakfast event took place on 23rd July, covering the topic of building and maintaining new digital audiences through social media. Hosted by our Head of Third Sector, Nick Shread, the event provided an opportunity for charities to share knowledge and learn from the experience of their peers. Attendees gained insight from a diverse range of charities, such as SPANA, The British Red Cross, Electrical Safety First and One Plus One.

The debate was kicked off with a presentation from Chris Barnes of Chatterback Comms, covering the growth of audience via social media for SPANA, a leading charity for working animals in the world.

Top tips from Chris included:

  • Provide value to all sections of your organisation to gain support internally
  • Test social platforms to find the most effective one for each demographic
  • Be online when your supporters are online. 5 out of 6 messages to brands go unanswered.
  • Build your audience through the authority of your content
  • Create a content schedule to ensure a regular supply of articles relevant to your calendar of activities

Following the presentation, attendees continued to debate a wide range of social media questions. Key takeaways from the event were:

  • Ensure your strategy is arranged with all your teams in mind, to achieve buy-in
    Laura Tosney, SPANA
  • Use your social channels to have conversations with followers
    Penny Walshe, Electrical Safety First
  • Plan your content calendar and consider using different channels to reach all demographics
    Linh Lieu, JDRF UK
  • Look outside of Twitter and Facebook
    Emmet Hart, One Plus One
  • Encourage conversations, don’t just advertise
    Sally Gurteen, 4Ps
  • It’s not a one-way street, converse
    Anna Champ, The British Red Cross
  • Consider using alternative channels within your fundraising strategy
    Guy Smith, Fauna & Flora International
  • Find lookalike audiences – where can we find them elsewhere?
    Rowan Chernin, 4Ps
  • Don’t keep messaging financial asks
    Alistair McDonald, World Animal Protection
  • Investigate Pinterest, LinkedIn and other alternative channels
    Chris Barnes, Chatterback Comms
  • You will achieve more success by being an authority, with empathetic followers donating naturally
    Nick Shread, 4Ps

Want to attend our next breakfast? Get in touch with Nick Shread to book in your place: [email protected].

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