Expert copywriting and search engine optimisation (SEO) both have very different roots but within the online world they have evolved into one area called SEO copywriting. Both require a very different set of specialist skills and provide very different challenges. SEO copywriting is a specialist area that requires an expert touch.
4Ps Marketing strives to ensure that all our web copy is not a trade off between SEO and expert copywriting but a merger in which both disciplines support each other in a seamless fashion.
Well written copy is a necessity if your customers are to understand your services or products and want to do business with you. It is essential if your website is to be found and will play a key part in the responses you generate.
Writing well for the web isn’t rocket science but to be successful it must:
- identify with its readers
- be clear and to the point
- banish jargon
- have a structure
- be free of spelling mistakes/bad grammar
- include a call to action
- use keyword research to attract traffic that will add value to your business
- structured in a search engine friendly way
Good copy needs thought, objectivity, skill and a critical eye.
You wouldn’t give a presentation without planning what you were going to say, so why do it with website copy? Think about what you want to achieve, sketch out your ideas, structure the opening, detail and conclusion, and don’t be long winded.
Even skilled writers find writing about themselves the hardest task. Why? Because it’s impossible to be objective about the things you deal with day in, day out. Copy written by people who are ‘close to home’ often fails to hit the mark.
Your skills are in your business, and as you’re reading this page it’s probably safe to assume that’s not copy writing. Do what you do best and leave the copy writing to someone else.
If you’re not used to writing copy you may be tempted to think that your first attempt is up there with the literary gods. It won’t be! Proof your work, ask for opinions from those whose judgment you trust, review your copy at least 24 hours after writing and always proof again before you publish or upload.
If SEO copy writing isn’t your forte, we can help. Our skilled copy writers will create stimulating communications that articulate your message without selling out on your style. Contact us for information, fixed price quotations and copy examples.
4Ps isn’t just another SEO agency. To discuss how SEO and content are evolving together in order to keep pace with new developments in user interaction and analytics, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels. What could a 4Ps content marketing strategy do for your business?