4Ps Marketing

Seven Seas Worldwide Website Relaunch

Seven Seas Worldwide (SSW), an international shipping company, has its HQ in Ashford, Kent but a global presence with owned depots all around the world with a strong overseas infrastructure which makes it unusual in consumer shipping – the majority of players in this sector make use of agents or resellers but SSW handles goods end to end, giving greater control over costs and customer satisfaction.

As well as providing both small business and general consumer shipping options, SSW offers a number of uniquely branded product offerings including MoveCube, SeaPost, MilkMail and other specialist services which meet niche market demands but were having difficulty in bringing in a good volume of business.

Objective: to create a sustainable, search-friendly new website built on a platform for growth, deployed with minimal possible impact on the current website’s organic search visibility.

The Problem

The Solution

4Ps search and analytics consultants worked closely with Seven Seas Worldwide at every level of the redesign and redevelopment process from the selection of a CMS and development agency through to the build, measurement planning, deployment and post-launch visibility monitoring of the new international, responsive website.

This comprehensive launch project included:

Search Consulting Services

Analytics Consulting Services

The Results

The site went live with complete preservation of traffic and visibility levels. Total indexed pages and general crawlability rose rapidly as the site was rediscovered by search robots and re-indexed in its new, more optimised form.

New levels of true international visibility with copy, pricing and messaging tailored to locations has boosted international traffic along with overall revenue, with the number of transactions on the new website rising steadily thanks to the mobile-friendly responsive design, improved search presence and content focused around solutions to user needs rather than branded products.

(please note the below graph has numbers hidden to protect client confidentiality)

With the mechanisms for growth in place, Seven Seas Worldwide now has the capability to grow their international business strategy. Visibility, demonstrated here by sample keyword rankings and overall average base rank on Google (excluding universal search results such as Maps and Images), rose dramatically after the launch of the new site.

In addition, the presence of more streamlined, well-ordered and optimised source code at the base technical level the website gained visibility outside Google on other search ecosystems. For example, the number of monitored queries sampling in the top ten positions on Bing (highly relevant particularly for the US market) rose dramatically post launch.

4Ps isn’t just another London SEO agency. To discuss how SEO and content are evolving together in order to keep pace with new developments in user interaction and search algorithms, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.