4Ps Marketing

SPANA Mali Charity Campaign

SPANA was founded in 1923. Across Africa and the Middle East, SPANA clinics treat hundreds of thousands of donkeys, horses, mules, camels and livestock every year. Their education programme teaches children and owners respect and compassion for working animals. The charity has been helping with the welfare of working animals in Mali for decades and asked 4Ps to help give their campaign for the area a digital boost.



The strategy utilised a combination of social media outreach, display advertising, remarketing,
Facebook advertising, social engagement, Pay Per Click and Search Engine Optimisation, all aimed at driving the core spring campaign running over six weeks.


4Ps is a performance marketing agency like no other. To discuss how data driven campaigns can help you improve your conversion rates, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about digital marketing and behaviour across all inbound channels. How could a 4Ps search marketing consultant help your organisation to grow?