From an SEO standpoint, Tumblr isn’t ideal because so much is automated. This automation makes the platform simple and easy to use, but the resulting limitations will be very frustrating for an SEO. There are, however, still steps you can take to get the most out of your Tumblr feed – take a look at our top Tumblr SEO tips below.

Post Titles and Meta Titles

Title Structure

Meta titles for posts are automatically set so that their order is <tumblr title> – <post title>. For better optimisation, it is important to reverse this order so that individual post titles are at the start of the meta title.

To do this, you may need to customise your theme with the following code:

<title>{block:PostSummary}{PostSummary} – {/block:PostSummary}{Title}</title>

Remember that it is not possible to write unique meta titles for each post, so a long main page title will make all your individual post meta titles long as well.

When writing your post titles, make sure you are applying the basic principles of SEO:

  • Keep them quite short
  • Incorporate  your target keywords at the start of titles whenever possible
  • Aim to keep your meta titles under the 65 character limit

Post Titles and H1s

Customise your post titles so that they are also the h1 of the page. To avoid duplicate h1s, ensure that your main Tumblr title is set as <div>.

Meta Descriptions

Your meta description is pulled from your on-page content, so ensure a suitable snippet and your target keywords and are present in the first sentence of your Tumblr post.

Choosing a Username

Your username will be used to generate your URL, so it can be used to target your keywords.

URL format =


Use the descriptive URL feature to add a short text summary to the end of your URLs. Try not to use words like ‘the’ or ‘and’, use the main keywords from your post.


Tumblr has an automatic optimised mobile layout feature. Leaving this ticked will mean that any changes to your themes will be overridden with a mobile friendly layout for visitors using mobile devices.


Remember to use image titles and alts. Unfortunately, this will not help to gain traffic from Google Image search because images uploaded to Tumblr are hosted on a sub domain, and there is no way for users to navigate back to the post from an image URL. It can, however, help with the overall optimisation of the page itself.


To ensure search engines can index your posts, this section must remain ticked as per the below:


Your Tumblr will come with an XML sitemap and robots.txt. This is good news for SEO, but there is no way to customise these individually.

Happy Tumblring!

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