Leading home security specialists Yale UK were relaunching their website and wanted to boost awareness of their digital locks range as well as ensure as lossless a launch as possible, while also improving technical SEO potential.

Yale Logo

Objectives

  • Successfully launch new website
  • Increase awareness and sales of digital door lock range
  • Implement a content and SEO strategy to support this

Strategy

  • Manage the website launch from an SEO perspective, extending to technical and onsite SEO
  • Help to create a website that was user-friendly and increase brand awareness of Yale’s digital range
  • Devise an offsite Digital PR content strategy in order to publicise Yale’s digital product range, by way of published articles, gifting, competitions and reviews
  • Use keyword research and product range knowledge in order to come up with interesting content pieces

Results

  • 100,000 visits to the website during its first year
  • Over 400,000 page views on the website
  • Revenue generation substantial
  • Over 450 website transactions
  • Two articles published in Stuff magazine

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