When: 22nd March 2018, 9:30am - 5.30pm

Where: Google Digital Skills Academy, 123 Buckingham Palace Road

Digital EDGE is back…

4Ps Marketing part of Artefact proudly presents our annual client conference, returning by popular demand for 2018! This year hosted by our friends at Google.

Join us for a day entirely devoted to all aspects of digital marketing. In traditional 4Ps style, our annual event is back and will be jam-packed with cutting EDGE insights into where digital marketing can take you and your business in 2018. We can guarantee more thought provoking talks from industry experts, more interactive sessions, chaired discussions and exciting updates on where search and digital marketing is heading this year and beyond!

Agenda below: 

9.30 Arrivals & Registrations

10.00 Welcome to Digital EDGE: Matt Phelan, CEO of 4Ps part of Artefact

10.15 Data: Past, Present & Future: Matt Delaforce & Kimi Goffe, 4Ps part of Artefact

10.45 The Age of Assistance: Peter Giles, Google UK

11.15 Tea & Coffee Break


11.45 Real Time Data, Real Time Decisions: Andy Limn & Ellie Burns, 4Ps part of Artefact

12.15 Alleviating Discovery through LES: Alex Smith & Paul Smith, 4Ps part of Artefact

12.45 Lunch & Networking


13.45 GDPR for the Future: Paul Malyon, Experian & J Cromack, My Life Digital

14.15 Audience-centric Marketing: Karin Rank & Andy Hunter, 4Ps part of Artefact

14.45 Moderated Breakout Session


15.15 Attribution: Marketing to the Middle Funnel: Russell McAthy, CEO of Cubed

15.45 AI & Machine Learning in 2018: Ryan Fletcher & Maedhbh Kelly, 4Ps part of Artefact

16.15 5 Things to Remember: Matt Phelan, CEO of 4Ps part of Artefact

16.30 Drinks & Networking


For those of us without a school night curfew, our illustrious data consultant/ quiz master Andy Hunter (aka DJ Hunter) will be hosting a pub quiz from 6PM onwards at The Shakespeare Pub, 99 Buckingham Palace Road (2 mins from venue). If you can’t make Digital EDGE but you’d still like to come to the quiz, just let me know and we’ll add you to the list.