When: 1st March 2018, 8:00am - 10.00am

Where: 4Ps Marketing, 78 Chamber Street

 

The travel team invites clients and friends of 4Ps to the first Travel Marketing Breakfast event of 2018; hosted here at the 4Ps offices.

 

We will be chatting all things data, and its role in the busy world of travel marketing. Kicking off with some short talks to get the conversation flowing, the floor will then open up to questions and conversation between attendees. This is an excellent chance to meet other marketing professionals in the travel sphere, and a great opportunity for keen networkers.

Andy Hunter, Business Data Consultant at 4Ps, will welcome guests with insights from the data and business consultancy team. Drawing on his experience working in the travel sector, Andy will be able to provide key analytical insights for your business.

Dan Fell, Digital Media and Channel Manager at CrossCountry Trains, will be talking about “The Digital Dozen” and sharing his predictions for the UK industry in 2018 and beyond. Dan will be taking a look back at the last 12 years of digital, and his comprehensive experience that spans across almost every digital marketing channel in the Travel and Leisure sector.

Led by Odhran Clancy, Business Director at 4Ps, the team will round off the morning with a word about the work that has been done to put Data at the heart of Digital Marketing in the travel sector. Expect to hear about what we’ve been up to so far, with a key presentation on ‘Data transformation for Accor: GA360 as a DMP and targeting the right audience’. We’ll also be looking at how Data is an integral part of our plan looking forward.

The event promises to be an exciting and productive morning, which will set you up for the rest of your day. We will be providing a full selection of continental breakfast items for all attendees, and the event is completely free to attend, so what are you waiting for?

 

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