We love working with bloggers who are smart, passionate and talented. Those who genuinely love what they do and want to work on cool, interesting partnerships with brands they like. And, thankfully, a lot of you want to work with us too. To help facilitate that process, welcome to Part 1 of our Guide for Bloggers. In this section, we’ve rounded up a few tips for bloggers to make it easier for us to work together. We hope they’re helpful!
1. Tell us about yourself
We want to know all about you. If we know what you like, we can make sure we approach you with projects and brands that make you excited. Unfortunately, we aren’t mind readers, which means we need you to tell us who you are and what you’re into. Even if we discover you through Twitter, Instagram or another social channel, the first place on your blog we’ll look for that information is your About Page. We don’t need an essay, but a quick overview would be golden.
2. You’ve got mail
A contact form is good, but an e-mail address is better. Working with clients means we need to be accountable for all the work we do, including outreach and who we’ve contacted. It’s harder to do that if you only have a contact form, so we love it when bloggers include email addresses on their Contact Page. It sounds simple, but it really does make a difference!
3. Please, please don’t remove dates from your posts
You don’t have to post every day. What matters is that you post regularly and you have an enthusiastic and engaged audience that’s relevant to our client. But please, for the love of all digital executives everywhere, keep the dates on your posts. You don’t have to include them in the URL, but keep them somewhere, so we can easily figure out whether or not you stopped blogging last Christmas. You might still be active on social media but some campaigns require blog content creation, and if your last post was months ago, we’ll know you’re not right for those campaigns.
4. Think about the design of your blog
We’re not saying you have to spend a fortune on flashy web design. All we’re saying is that we – and your general audience – need to be able to read the content you’re posting. (The standard dark text on a pale background in a sensible font helps with this.) Images should be well composed, with good lighting. Layouts should be clean and user-friendly. We also need to quickly find all the information we need. You know, things like your email address, your social media handles and where roughly you’re based. We’re creepy like that.
5. Have a media kit to hand
This is particularly important if you’re going to charge for your content, but can be useful even if you’re not. We need to be able to prove to our client that working with you is going to be as awesome as we know it will be. If you give us a nice document with some pretty pictures and some even prettier stats like domain authority, monthly site visits, social media reach and so on, that will make our lives so much easier. You will gain our undying love (plus an increased chance of working with some of our great clients…)
6. Can we hear you say Rate Card?
OK – so I know we’re asking a lot, but when it comes to paid advertorial campaigns, we need to know roughly where on the scale you fall. Then we can say right off the bat if you’ll fit into our client’s budget for a particular campaign. Ultimately, this means that we won’t waste your time and you’re more likely to work on projects that are fun and relevant for you.
More of “A Content Marketer’s Guide For Bloggers”
Part 1 – How Content Marketers Choose Blogs
Part 2 – SEO Basics For Bloggers
Part 3 – Common SEO Mistakes That Bloggers Make
Part 4 – To Follow or Not to Follow: A Guide to Links for Bloggers
Part 5 – coming soon