The New ASA Guidelines Simplified
Read our simplified version of the ASA's new guidelines on influencer and affiliate marketing. Find out how the changes affect both brands and influencers.
Google’s Machine Learning & Semantic Understanding
Since Google confirmed the existence of their machine learning algorithm, RankBrain, the search engine's semantic understanding has come on in leaps and bounds. Our SEO Manager for Retail discusses some of his findings.
The Road Ahead: Content Predictions for 2017
The content team at 4Ps recently discussed the likely content marketing developments for 2017 and beyond. Read our predictions here.
SEO In 2017: The Crystal Ball Predictions
The organic search team at 4Ps recently discussed the most likely SEO developments for 2017 (and beyond) - take a look at our thoughts here.
PPC Predictions for 2017
4Ps Head of Paid Search Marcus Knight discusses his key predictions for PPC advertising and what 2017 is likely to bring to the field.
Let’s Make It Official: The Time To Migrate To HTTPS Is Now
4Ps weighs in on Google's latest HTTPS push and outlines why now is the time for all brands to prioritise migration onto the secure web.
Google To Launch Separate Mobile Index In “Months”
Google's Gary Ilyes has recently confirmed that Google will be releasing a separate mobile search index which will replace desktop as the primary. What does this mean for brands pursuing cross-device visibility?
Google Releases Penguin 4.0 Update
Google have (finally) released version 4.0 of the Penguin anti-spam algorithm. 4Ps discusses what has happened, what has changed and what it all means for your website.