Affiliate For Luxury Brands: More Than Just Discounts!
Head of Affiliate Sina Holzheu discusses how luxury brands can get involved with affiliate marketing and why this channel is about much more than just discounts.
What The End Of Amazon’s One-Click Patent Means For US Retailers
The 4Ps retail team discusses the expiry of Amazon's US patent on its one-click checkout technology, and what it could mean for stores in the USA.
Future Proofing Now For The Internet Of Things
The Internet Of Things and these voice search shenanigans just won't go away - but how can brands do something practical and actionable right now to start future-proofing their businesses?
Should You Bid On Your Own Brand In PPC?
This is a question that comes up time and time again. Each case is different, but here are some informed pros and cons to brand bidding so you can make the best decision for you.
The New ASA Guidelines Simplified
Read our simplified version of the ASA's new guidelines on influencer and affiliate marketing. Find out how the changes affect both brands and influencers.
Google’s Machine Learning & Semantic Understanding
Since Google confirmed the existence of their machine learning algorithm, RankBrain, the search engine's semantic understanding has come on in leaps and bounds. Our SEO Manager for Retail discusses some of his findings.
The Road Ahead: Content Predictions for 2017
The content team at 4Ps recently discussed the likely content marketing developments for 2017 and beyond. Read our predictions here.
SEO In 2017: The Crystal Ball Predictions
The organic search team at 4Ps recently discussed the most likely SEO developments for 2017 (and beyond) - take a look at our thoughts here.