Muting Ads and the Impact on Advertisers
The increasing introduction of AdBlocking techniques are a challenge to digital advertisers – but are they the enemy at all?
Further Investment in Data and AI Services
Artefact (ex-NetBooster Group) raises nearly €15,5 million and 4Ps Marketing reveals new business offerings.
#BloggerGate: What Happened And What Can We Learn?
4Ps wades in on the recent #BloggerGate fiasco, and discusses how influencer marketing and relationships should be handled in the travel and hospitality sector.
#4Psbreakfast – A World-First Artificial Intelligence Experiment
A world-first artificial intelligence experiment by 4Ps proves how AI can be integrated into a social campaign to improve speed to insight and allow marketers to create real-time personalised content.
Organic Marketing (& SEO) In 2018
4Ps strategist Ruth Attwood discusses the continuing evolution of SEO and how a broader approach to "organic marketing" is needed to seize success for your business in 2018 and beyond.
Optimisation Around User Intent for Voice Search
With Google's recent release of its specific search quality evaluations guidelines for voice technology, 4Ps takes a look at the wider-ranging implications of the document for voice search.
Affiliate For Luxury Brands: More Than Just Discounts!
Head of Affiliate Sina Holzheu discusses how luxury brands can get involved with affiliate marketing and why this channel is about much more than just discounts.
What The End Of Amazon’s One-Click Patent Means For US Retailers
The 4Ps retail team discusses the expiry of Amazon's US patent on its one-click checkout technology, and what it could mean for stores in the USA.