Google Marketing Platform: more than just a rebrand?
Following Google's rebrand of its advertising software at the end of last month, we asked our Artefact colleagues for their take on the new platform. Find out what they said below!
Google retires the DoubleClick brand – The king is dead, long live the king!
Here we discuss exactly what's changed and the impact it will have.
Why Japan deserves a tailored digital marketing strategy
In this week's APAC blog post we explore the importance of creating a strong digital presence for any brand looking to expand into the Japanese market.
How Businesses should make the most of Instagram Stories
Instagram Stories are so much more than just fun creative methods for people to capture snapshots of their day. Here we discuss how brands can use them as a key part of their marketing strategy.
Why brands shouldn’t overlook the digital opportunity in Southeast Asia
We're moving away from China with this week's APAC blog post and exploring why Southeast Asia should be a key location for any brand looking to expand into APAC.
WeChat: China’s Social Phenomenon
What exactly is WeChat and why is it crucial to your Chinese digital marketing strategy? We’ve got all the answers in the second instalment of our APAC blog series.
Cracking the Chinese market
Last month, 4Ps hosted colleagues from Artefact APAC at our offices in London. Together we discussed the complexities of leveraging the Chinese and Asian markets with some of our clients. Here are our top takeaways from the discussion.
How audience-centric are you really?
At our Digital EDGE event, audience-centric marketing was one of our hottest topics. But can you honestly say you're completely audience-centric? Take our test to find out.