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Google Marketing Platform: more than just a rebrand?

Following Google's rebrand of its advertising software at the end of last month, we asked our Artefact colleagues for their take on the new platform. Find out what they said below!

Google retires the DoubleClick brand – The king is dead, long live the king!

Here we discuss exactly what's changed and the impact it will have.

Why Japan deserves a tailored digital marketing strategy

In this week's APAC blog post we explore the importance of creating a strong digital presence for any brand looking to expand into the Japanese market.

How Businesses should make the most of Instagram Stories

Instagram Stories are so much more than just fun creative methods for people to capture snapshots of their day. Here we discuss how brands can use them as a key part of their marketing strategy.

Why brands shouldn’t overlook the digital opportunity in Southeast Asia

We're moving away from China with this week's APAC blog post and exploring why Southeast Asia should be a key location for any brand looking to expand into APAC.

WeChat: China’s Social Phenomenon

What exactly is WeChat and why is it crucial to your Chinese digital marketing strategy? We’ve got all the answers in the second instalment of our APAC blog series.