How audience-centric are you really?
At our Digital EDGE event, audience-centric marketing was one of our hottest topics. But can you honestly say you're completely audience-centric? Take our test to find out.
Why brands need to spend more on targeting existing customers
Here we delve into the topic of 'Marketing the Middle Funnel' and explore why brands should focus on targeting existing customers.
New Spring Arrivals At 4Ps
Spring has certainly sprung here at 4Ps and the start of the year has seen us welcome some fabulous new clients into the 4Ps family.
Why disruptors are leading the way in the world of data
Here we discuss how Amazon is setting the standards for how brands should manage their data.
Is AI going to replace me?
At our Digital EDGE event last month AI was a key topic of discussion. Here, our Head of Client Experience - Liz Partridge - takes the opportunity to comment on the elephant in the room. What will the rise of AI mean for the future of our workplace?
Inspiring The Employee Experience At 4Ps
After reading Gethin Nadin's 'A World of Good', Joss - our HR Manager - shares her views on Nadin's work and how it's inspired her approach to HR at 4Ps
We need to talk about….GDPR
With the 25th May fast approaching we hope you're all feeling prepared for the GDPR deadline. For any of you late to the party don't worry. We've got you covered with our very own step by step guide to handling GDPR.
9 predictions to get you thinking differently about data
With the subject of data being at the heart of our Digital EDGE event last month, we've taken some time to consider where data could take us in the future.