Increasing ALA’s website traffic through Social Media
4Ps worked with ALA Gap Insurance to increase engagement on their website, utilising social media channels and monthly newsletters to boost page views.
Muting Ads and the Impact on Advertisers
The increasing introduction of AdBlocking techniques are a challenge to digital advertisers – but are they the enemy at all?
5 Minutes With Our CEO, Matt Phelan: A Look Towards 2018
Although grabbing five minutes with the 4Ps CEO Matt Phelan may sound like an easy task, finding time in his busy schedule, in reality, has been something of a challenge. Luckily, after our company AGM, I finally managed to track him down for a chat.
Further Investment in Data and AI Services
Artefact (ex-NetBooster Group) raises nearly €15,5 million and 4Ps Marketing reveals new business offerings.
#BloggerGate: What Happened And What Can We Learn?
4Ps wades in on the recent #BloggerGate fiasco, and discusses how influencer marketing and relationships should be handled in the travel and hospitality sector.
#4Psbreakfast – A World-First Artificial Intelligence Experiment
A world-first artificial intelligence experiment by 4Ps proves how AI can be integrated into a social campaign to improve speed to insight and allow marketers to create real-time personalised content.
Boosting Engagement with Hubs for Birmingham Airport
4Ps worked with Birmingham airport to increase engagement on their website and drive traffic as well as sales on the related e-commerce site.
Boosting Blog Visibility for Jules Verne
4Ps worked with specialist holiday provider Jules Verne to boost traffic to the website, utilising relevant and search-driven content on the blog.