Modern marketing is driven by data. If you aren’t utilising data to its full potential, your brand will get left behind. The first step to great data-led marketing is figuring out what data you need and how to collect it. That’s where the 4Ps analytics consultants can help. Working with your company’s major stakeholders in a short or long term project, we help you build a robust analytics solution that’s tailor-made for your business.
Analytics makes marketing more efficient, more profitable, and – at least for us – more fun. We can assist you at every step of the data measurement process – from analytics training and measurement planning to tracking code implementation and tag management. Our data insights team can then help you interpret the data. We’re a Google Analytics Certified Partner, but we also use other analytics software platforms, including Coremetrics, Adobe SiteCatalyst and Webtrends, so we can integrate with whatever software your business uses.
Collecting the right data to provide useful insights is a business requirement, yet is all too often overlooked by even the most established brands. Our analytics consulting services empower you by equipping you with the information you need to drive key commercial decisions and ensure business growth.
Are you struggling to see how the right use of analytics can drive your business forward?
Let us show you how.