The New ASA Guidelines Simplified
Read our simplified version of the ASA's new guidelines on influencer and affiliate marketing. Find out how the changes affect both brands and influencers.
The Road Ahead: Content Predictions for 2017
The content team at 4Ps recently discussed the likely content marketing developments for 2017 and beyond. Read our predictions here.
4Ps’ Third Sector Digital Breakfast
The 4Ps Third Sector / Charity team are hosting a breakfast meetup on the 25th January 2017 to discuss digital confessions and setting new year resolutions.
How To Build Authentic Relationships With Influencers
The 4Ps content team joined a web session with Louise Roe, a leading journalist and blogger in the fashion and beauty scene. Here are our key takeaways from how brands can engage meaningfully with influencers in their markets.
Rich Answers Organic Growth For Jamie Oliver Recipes
The Food & Leisure team have been working with JamieOliver.com to improve citations in Google answer boxes in organic search results as an adapted strategy in reflection of a changing search landscape.
Boosting ALA’s Website Traffic With Content
4Ps worked with ALA Gap Insurance to boost traffic to the website through the use of an overhauled blog architecture and search-driven content marketing calendar.
Instagram vs Snapchat Stories
4Ps' social media aficionados take a look at the "stories" features on Snapchat and Instagram to see what the pros, cons and differences are on the two platforms.
Improving Quote To Sale Conversion Rate With Content
4Ps worked with ALA Gap Insurance to improve their onsite marketing with more engaging content that encouraged a higher quote to sale conversion rate.