Custom Pixel Implementation For Facebook Dynamic Ads
The Travel & Leisure team at 4Ps helped adventure tour operator Discover The World to set up a technical implementation that would allow dynamic remarketing ads for individual holidays on Facebook.
Breakfast with Bing: Discussing Growth Opportunities
4Ps invited some experts from Bing to host a breakfast discussing the opportunities offered by the growth in market share for Microsoft's search engine.
Modern Gardens Magazine Launch
Bauer Media approached 4Ps to manage the online launch of their new publication, Modern Gardens magazine, to grow subscriptions and brand awareness.
Waddlegoose Brand Relaunch
With paid advertising, social media and digital PR, 4Ps helped Aspall grow brand awareness around the launch of its new fruit cyder brand.
Paid Search & Digital Advertising Predictions For 2016
The paid search marketing team at 4Ps weigh in with their review of 2015 and how they think the world of PPC and digital advertising will develop in 2016.
Advancing Your Paid Search Strategies
At Digital EDGE in Autumn 2015, 4Ps' Head of Paid Search talked about how marketers can use various paid mediums for well-rounded digital advertising to suit each of their business goals.
How To Use Paid Search For Brand Awareness
Marcus and Tammy talk us through the use of paid search to boost brand awareness rather than focusing purely on last click conversion.
The Ho-Ho-Hype of Christmas TV Advertising
How does search give more exposure for companies in the run up to Christmas, and how does the inevitable Christmas TV advertising contribute?