Affiliate For Luxury Brands: More Than Just Discounts!
Head of Affiliate Sina Holzheu discusses how luxury brands can get involved with affiliate marketing and why this channel is about much more than just discounts.
What The End Of Amazon’s One-Click Patent Means For US Retailers
The 4Ps retail team discusses the expiry of Amazon's US patent on its one-click checkout technology, and what it could mean for stores in the USA.
Should You Bid On Your Own Brand In PPC?
This is a question that comes up time and time again. Each case is different, but here are some informed pros and cons to brand bidding so you can make the best decision for you.
How To Build Authentic Relationships With Influencers
The 4Ps content team joined a web session with Louise Roe, a leading journalist and blogger in the fashion and beauty scene. Here are our key takeaways from how brands can engage meaningfully with influencers in their markets.
Content For Christmas: Meetup 2016
Join us for another of our content marketing meetups on August 31st 2016 to discuss the importance of content strategies for retailers during peak season.
4Ps Marketing Retail Mobile EDGE (Summer Edition)
Join us for our Retail EDGE meetup BBQ on June 16th 2016 to discuss the importance of mobile search for retailers.
Shopping Ads In Google Image Search
Google are introducing product listing ads into image search results pages on mobile devices; the Head of PPC at 4Ps gives his view on the change.
Bing Shopping UK Launch
4Ps' Head of Paid Search is excited about the new Bing Shopping platform coming out of beta to full rollout in the UK; here's why you should be too.