Google Testing Product Images In SERPs (Again?)
Google is well-known for testing different types of listings in organic SERPs so when our SEO Manager for Retail spotted some images in the results he was quick to grab some screenshots.
New GTIN Requirements For Google Shopping (PLAs)
Google are introducing changed GTIN requirements for Product Listing Ads - make sure that your feeds are up to date so your ads are not disrupted.
Google Pushes Back On Bloggers Reviewing Products
Google now says that bloggers receiving products to review need to ensure they are being transparent to users and to search engines.
Going International With Marks & Spencer
With the new Australia and NZ website for M&S making industry headlines, 4Ps looks at the international technical SEO setup for this classic British brand.
The Tortoise and the Hare – Blogger Outreach in 2015
4Ps' Sally Gurteen revisits her "How To Win Bloggers And Influence People" series to talk about how blogger outreach has changed for 2015 and what makes for a successful and influential online content partnership today.
Preowned Luxury Watches In Digital #4PsEye
#4PsEye takes a look at the SEO potential of some pre-owned luxury watch retailers to see who comes out on top.
4Ps Sponsor SheerB2B 2015
4Ps Marketing will be speaking at SheerB2B in May 2015 - the Annual B2B eCommerce Conference from Sheerluxe.com
Why 503 Should Have Been Your Favourite Black Friday Number
How well did major UK retail brands hold up under the barrage of consumer traffic on Black Friday? Some won with agility, while many lost out as servers collapsed under the load. And why should 503 have been your favourite number on the day itself?