#4Psbreakfast – A World-First Artificial Intelligence Experiment
A world-first artificial intelligence experiment by 4Ps proves how AI can be integrated into a social campaign to improve speed to insight and allow marketers to create real-time personalised content.
Affiliate For Luxury Brands: More Than Just Discounts!
Head of Affiliate Sina Holzheu discusses how luxury brands can get involved with affiliate marketing and why this channel is about much more than just discounts.
What The End Of Amazon’s One-Click Patent Means For US Retailers
The 4Ps retail team discusses the expiry of Amazon's US patent on its one-click checkout technology, and what it could mean for stores in the USA.
Rich Answers Organic Growth For Jamie Oliver Recipes
The Food & Leisure team have been working with JamieOliver.com to improve citations in Google answer boxes in organic search results as an adapted strategy in reflection of a changing search landscape.
The National Gallery CRM Analysis
The 4Ps data insights team helped the National Gallery to understand the lifetime value and behavioural habits of their customers through joined-up analytics and CRM data.
Digital Chocolatiers #4PsEye
With help from the Food & Leisure team, #4PsEye takes a look into the good, the bad and the delicious of landing page and technical SEO site setup for some leading premium chocolatiers.
Modern Gardens Magazine Launch
Bauer Media approached 4Ps to manage the online launch of their new publication, Modern Gardens magazine, to grow subscriptions and brand awareness.
Waddlegoose Brand Relaunch
With paid advertising, social media and digital PR, 4Ps helped Aspall grow brand awareness around the launch of its new fruit cyder brand.