Muting Ads and the Impact on Advertisers
The increasing introduction of AdBlocking techniques are a challenge to digital advertisers – but are they the enemy at all?
Should You Bid On Your Own Brand In PPC?
This is a question that comes up time and time again. Each case is different, but here are some informed pros and cons to brand bidding so you can make the best decision for you.
PPC Predictions for 2017
4Ps Head of Paid Search Marcus Knight discusses his key predictions for PPC advertising and what 2017 is likely to bring to the field.
Locally Targeted PPC Optimisation For Storage King
Storage King were struggling with a runaway account structure, uninspired ad copy and a poorly targeted set of campaigns, until the 4Ps paid search team stepped in.
Negative Keywords: The Unsung Heroes of Paid Search
Our Head of Paid Search waxes effusive on the many joys of negative keywords, including how they can be used to block conflict within an account and reduce your CPCs.
Breakfast with Bing: Discussing Growth Opportunities
4Ps invited some experts from Bing to host a breakfast discussing the opportunities offered by the growth in market share for Microsoft's search engine.
Mick George Ltd Integrated Search Strategy
Mick George Ltd had very low click through for their PPC campaigns, so 4Ps reset their approach to meet the business needs as part of an integrated search strategy.
Modern Gardens Magazine Launch
Bauer Media approached 4Ps to manage the online launch of their new publication, Modern Gardens magazine, to grow subscriptions and brand awareness.