Shopping Ads In Google Image Search
Google are introducing product listing ads into image search results pages on mobile devices; the Head of PPC at 4Ps gives his view on the change.
The Children’s Society Reach Top Level For Google Grants
4Ps are delighted to announce that they have helped The Children’s Society to achieve Grantspro level for free PPC advertising through Google Grants.
Bing Shopping UK Launch
4Ps' Head of Paid Search is excited about the new Bing Shopping platform coming out of beta to full rollout in the UK; here's why you should be too.
New GTIN Requirements For Google Shopping (PLAs)
Google are introducing changed GTIN requirements for Product Listing Ads - make sure that your feeds are up to date so your ads are not disrupted.
The Children’s Society Google Grants PPC For Tough ‘N’ Buff
The Children's Society were having problems bidding on desirable awareness terms and seeing low PPC conversions for their Google Grants campaign, so the 4Ps Third Sector team stepped in to help.
Google Ads SERP Update - SEO Impact
The update to Google SERPs which removes all sidebar ads and gives paid bidders a fourth space at the top of SERPs doesn't just affect PPC. Read about the SEO impact.
Saying Goodbye to Sidebar Ads
Google's recent SERP update removes all the sidebar ads and allows for a fourth at the top. But what does this mean for brands' paid search strategies?
Paid Search & Digital Advertising Predictions For 2016
The paid search marketing team at 4Ps weigh in with their review of 2015 and how they think the world of PPC and digital advertising will develop in 2016.