Affiliate For Luxury Brands: More Than Just Discounts!
Head of Affiliate Sina Holzheu discusses how luxury brands can get involved with affiliate marketing and why this channel is about much more than just discounts.
What The End Of Amazon’s One-Click Patent Means For US Retailers
The 4Ps retail team discusses the expiry of Amazon's US patent on its one-click checkout technology, and what it could mean for stores in the USA.
Should You Bid On Your Own Brand In PPC?
This is a question that comes up time and time again. Each case is different, but here are some informed pros and cons to brand bidding so you can make the best decision for you.
Why Product URLs Matter
Having SEO-friendly URLs for individual products on a large catalogue site isn't just a nicety - the 4Ps retail team demonstrate the potential long-tail organic uplift with this client example.
Digital Chocolatiers #4PsEye
With help from the Food & Leisure team, #4PsEye takes a look into the good, the bad and the delicious of landing page and technical SEO site setup for some leading premium chocolatiers.
4Ps Marketing Retail Mobile EDGE (Summer Edition)
Join us for our Retail EDGE meetup BBQ on June 16th 2016 to discuss the importance of mobile search for retailers.
Shopping Ads In Google Image Search
Google are introducing product listing ads into image search results pages on mobile devices; the Head of PPC at 4Ps gives his view on the change.
Monitoring Stock To Inform Search Marketing Activity
Alex Smith, on the 4Ps Food & Drink team, talks through his innovative solution to monitor stock levels for a client to help improve the efficiency and ROI for their search marketing activity.