Google Testing Product Images In SERPs (Again?)
Google is well-known for testing different types of listings in organic SERPs so when our SEO Manager for Retail spotted some images in the results he was quick to grab some screenshots.
New GTIN Requirements For Google Shopping (PLAs)
Google are introducing changed GTIN requirements for Product Listing Ads - make sure that your feeds are up to date so your ads are not disrupted.
Christmas Gifts Top Spots In SERPs: SEO Analysis By #4PsEye
#4PsEye looks at the top SEO performers for "Christmas gifts" and discusses strengths, weaknesses and what everyone can learn from these landing pages.
Cyber Weekend – The Insights
The retail team at 4Ps shares their insights and key takeaways from 2015's shopping spree Cyber Weekend and compare with performance last year.
Getting Mobile In The Outdoors #4PsEye
#4PsEye stepped outdoors for some fresh air and a look at three major leisure retailers to see how they compared on mobile Google visibility and what major SEO factors were at play.
Lay & Wheeler PPC Account Restructure
Lay & Wheeler's PPC account was driving low relevance traffic at high CPCs - until the 4Ps paid search team arrived on the scene.
Co-Occurrence In Action With Lindt Content & SEO
A great example of modern organic search algorithms in the wild with this case study of co-occurrence in action, courtesy of Lindt's content & SEO campaign.
Preowned Luxury Watches In Digital #4PsEye
#4PsEye takes a look at the SEO potential of some pre-owned luxury watch retailers to see who comes out on top.