Google’s Machine Learning & Semantic Understanding
Since Google confirmed the existence of their machine learning algorithm, RankBrain, the search engine's semantic understanding has come on in leaps and bounds. Our SEO Manager for Retail discusses some of his findings.
SEO In 2017: The Crystal Ball Predictions
The organic search team at 4Ps recently discussed the most likely SEO developments for 2017 (and beyond) - take a look at our thoughts here.
Rich Answers Organic Growth For Jamie Oliver Recipes
The Food & Leisure team have been working with JamieOliver.com to improve citations in Google answer boxes in organic search results as an adapted strategy in reflection of a changing search landscape.
Why Product URLs Matter
Having SEO-friendly URLs for individual products on a large catalogue site isn't just a nicety - the 4Ps retail team demonstrate the potential long-tail organic uplift with this client example.
Let’s Make It Official: The Time To Migrate To HTTPS Is Now
4Ps weighs in on Google's latest HTTPS push and outlines why now is the time for all brands to prioritise migration onto the secure web.
Boosting ALA’s Website Traffic With Content
4Ps worked with ALA Gap Insurance to boost traffic to the website through the use of an overhauled blog architecture and search-driven content marketing calendar.
Google To Launch Separate Mobile Index In “Months”
Google's Gary Ilyes has recently confirmed that Google will be releasing a separate mobile search index which will replace desktop as the primary. What does this mean for brands pursuing cross-device visibility?
Google Releases Penguin 4.0 Update
Google have (finally) released version 4.0 of the Penguin anti-spam algorithm. 4Ps discusses what has happened, what has changed and what it all means for your website.