Persona Driven Content Marketing For Search With The ACF
The Army Cadet Force was struggling with acquiring new adult volunteers for its organisation so the 4Ps team stepped in to develop a content marketing strategy based on data-driven personas to boost the numbers, with amazing results.
Future Proofing Now For The Internet Of Things
The Internet Of Things and these voice search shenanigans just won't go away - but how can brands do something practical and actionable right now to start future-proofing their businesses?
Google’s Machine Learning & Semantic Understanding
Since Google confirmed the existence of their machine learning algorithm, RankBrain, the search engine's semantic understanding has come on in leaps and bounds. Our SEO Manager for Retail discusses some of his findings.
SEO In 2017: The Crystal Ball Predictions
The organic search team at 4Ps recently discussed the most likely SEO developments for 2017 (and beyond) - take a look at our thoughts here.
Rich Answers Organic Growth For Jamie Oliver Recipes
The Food & Leisure team have been working with JamieOliver.com to improve citations in Google answer boxes in organic search results as an adapted strategy in reflection of a changing search landscape.
Why Product URLs Matter
Having SEO-friendly URLs for individual products on a large catalogue site isn't just a nicety - the 4Ps retail team demonstrate the potential long-tail organic uplift with this client example.
Let’s Make It Official: The Time To Migrate To HTTPS Is Now
4Ps weighs in on Google's latest HTTPS push and outlines why now is the time for all brands to prioritise migration onto the secure web.
Boosting ALA’s Website Traffic With Content
4Ps worked with ALA Gap Insurance to boost traffic to the website through the use of an overhauled blog architecture and search-driven content marketing calendar.