Increasing ALA’s website traffic through Social Media
4Ps worked with ALA Gap Insurance to increase engagement on their website, utilising social media channels and monthly newsletters to boost page views.
Boosting Engagement with Hubs for Birmingham Airport
4Ps worked with Birmingham airport to increase engagement on their website and drive traffic as well as sales on the related e-commerce site.
Boosting Blog Visibility for Jules Verne
4Ps worked with specialist holiday provider Jules Verne to boost traffic to the website, utilising relevant and search-driven content on the blog.
Organic Marketing (& SEO) In 2018
4Ps strategist Ruth Attwood discusses the continuing evolution of SEO and how a broader approach to "organic marketing" is needed to seize success for your business in 2018 and beyond.
Optimisation Around User Intent for Voice Search
With Google's recent release of its specific search quality evaluations guidelines for voice technology, 4Ps takes a look at the wider-ranging implications of the document for voice search.
Persona Driven Content Marketing For Search With The ACF
The Army Cadet Force was struggling with acquiring new adult volunteers for its organisation so the 4Ps team stepped in to develop a content marketing strategy based on data-driven personas to boost the numbers, with amazing results.
Future Proofing Now For The Internet Of Things
The Internet Of Things and these voice search shenanigans just won't go away - but how can brands do something practical and actionable right now to start future-proofing their businesses?
Google’s Machine Learning & Semantic Understanding
Since Google confirmed the existence of their machine learning algorithm, RankBrain, the search engine's semantic understanding has come on in leaps and bounds. Our SEO Manager for Retail discusses some of his findings.