Muting Ads and the Impact on Advertisers
The increasing introduction of AdBlocking techniques are a challenge to digital advertisers – but are they the enemy at all?
Optimisation Around User Intent for Voice Search
With Google's recent release of its specific search quality evaluations guidelines for voice technology, 4Ps takes a look at the wider-ranging implications of the document for voice search.
What The End Of Amazon’s One-Click Patent Means For US Retailers
The 4Ps retail team discusses the expiry of Amazon's US patent on its one-click checkout technology, and what it could mean for stores in the USA.
Future Proofing Now For The Internet Of Things
The Internet Of Things and these voice search shenanigans just won't go away - but how can brands do something practical and actionable right now to start future-proofing their businesses?
The HP Golf Society Tees Off
4Ps co-founder and Chief Innovation Officer Chris Hyland hits the greens with other business leaders to chat digital, marketing and entrepreneur life with the new HP Golf Society.
Google’s Machine Learning & Semantic Understanding
Since Google confirmed the existence of their machine learning algorithm, RankBrain, the search engine's semantic understanding has come on in leaps and bounds. Our SEO Manager for Retail discusses some of his findings.
Let’s Make It Official: The Time To Migrate To HTTPS Is Now
4Ps weighs in on Google's latest HTTPS push and outlines why now is the time for all brands to prioritise migration onto the secure web.
New Mobile Updates From Google
There's been a small flurry of exciting and important updates from Google on matters affecting mobile sites and SERPs. Our Head of SEO explains the key points.