Google’s Machine Learning & Semantic Understanding
Since Google confirmed the existence of their machine learning algorithm, RankBrain, the search engine's semantic understanding has come on in leaps and bounds. Our SEO Manager for Retail discusses some of his findings.
Let’s Make It Official: The Time To Migrate To HTTPS Is Now
4Ps weighs in on Google's latest HTTPS push and outlines why now is the time for all brands to prioritise migration onto the secure web.
New Mobile Updates From Google
There's been a small flurry of exciting and important updates from Google on matters affecting mobile sites and SERPs. Our Head of SEO explains the key points.
The Warner Bros YouTube Promotions Scandal
Warner Bros has made a lot of headlines recently thanks to news about their payments made to prominent gamers on YouTube for positive reviews. The 4Ps content team weighs in.
Monitoring Stock To Inform Search Marketing Activity
Alex Smith, on the 4Ps Food & Drink team, talks through his innovative solution to monitor stock levels for a client to help improve the efficiency and ROI for their search marketing activity.
Google Confirms Highest Ranking Factors
A Google rep has publicly named the two highest ranking factors on Google in response to a direct question. Spoiler alert: there were no surprises.
Sapphire Systems USA Website Launch
Global business software solutions provider Sapphire Systems was struggling to gain organic search traction in US markets, so asked 4Ps to help their SEO take off in the USA.
WGSN PPC Account Restructure
4Ps were tasked with improving WGSN’s global PPC activity - with a granular approach to our campaigns we saw a higher number of leads at a lower cost.