You will support the client team with the day-to-day running of paid search client accounts. You will also have the project management and delivery responsibility for clients or areas of a larger client account. You may act as the client lead for some clients.

You will research and prepare paid search analysis, undertake delivery work and liaise with clients, internal teams and third-party suppliers to ensure optimal paid search project delivery and high standards of tracking and tagging.

Main Responsibilities

General responsibilities

  • Take ownership for the project management and delivery of key paid search projects. This may include acting as the client lead for some clients:
    • Liaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals)
    • Monitor paid search project performance, timelines and budgets and report on these regularly to the account manager/ director and the client
    • Work collaboratively with cross channel teams to ensure the best result for your client(s)
  • Carry out research for existing projects and for new business
  • Prepare cost estimates, project schedules, budgets and timelines
  • Carry out account administration as required, including but not limited to, note taking, booking meetings and drafting agendas

Campaign Strategy

  • Set up and optimise accounts including tracking
  • Work with your manager and the Paid Search Director to optimise campaigns and maximise performance across common KPI’s – ROI, CPA, COS, Revenue, Clicks and Impressions
  • Align with media partners on campaign implementation, Own and manage in house reporting tool to retrieve data for campaign delivery analysis and optimization recommendations
  • Work with the analytics team & data miners on campaign analysis


  • Develop a relationship with the client, to provide accurate reporting and support in a timely and efficient manner, with a focus on quality and deadlines
  • Conduct daily checks for accounts within the team and provide feedback to the Account Manager of any potential problems. This will include:
    • Budget report to check account spend against the allocated budget
    • Audits to spot anomalies or potential issues
    • Checking landing pages that are not working correctly resulting in URLs needing to be updated
    • Highlighting changes in keyword performing to spot issues and opportunity for growth

Skills and Experience

  • Excellent project management skills, with experience of managing budgets, estimates and schedules
  • Advanced knowledge of Paid search tools and techniques
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Advanced knowledge of one or more of these bid management tools: Marin, DoubleClick for Search and Kenshoo