It is important to consider the benefits of establishing authority and driving relevant traffic to your website through business blogging. The process of business blogging, from brand awareness pieces, through to enhancing existing client relationships can have a big impact on SEO and search visibility.

High quality and engaging content is at the heart of blogging. It is integral from an offsite search perspective and to the success of a campaign, that there is a correlation between the SEO and PR efforts. This will ensure the high quality content you have produced is getting to the right audience through the correct channels, and at the right time.

Businesses need to continue building strategic relationships with influential bloggers and online publications within the targeted sector. This will enable the brand to achieve long-term mutually beneficial outcomes that the consumer will find engaging and useful too.

A result of this outreach approach means that people who see the content on the blogs, websites and online publishers are more likely to trust the source of information. They will be able to have an increase awareness and knowledge of the products or services in question too.

The online publisher or blogger will be happy too. They’ve received some unique, high-quality and engaging content that they know their readers will enjoy. Thus, a mutually-beneficial relationship is born.

Business Blogging: How Effective Is It?


4Ps isn’t just another SEO agency. To discuss how SEO and advertising are evolving together in order to keep pace with new developments in user interaction and technology, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.