Colebrook Bosson Saunders are designers, manufacturers and worldwide distributors of award-winning ergonomic workplace products.Colebrook Bosson Saunders

Campaign Objectives

  • To minimise post-migration traffic loss for Colebrook Bosson Saunders.
  • To devise and implement an international strategy reflecting the client’s agenda.
  • To utilise new features, facilitating search engine-optimised for social sharing.
  • To train and work alongside internal developers and external designers, to create a future-proof site.

Colebrook Bosson Saunders

CAmpaign Strategy

  • Keyword research was vital pre-migration. Working alongside professional translators was key in determining relevant native terms with substantial search volumes. This helped to highlight territories with opportunities, and which categories these opportunities appear in.
  • Clear communication with the client was fundamental in pairing up the SEO focus with their future business objectives, as well reflecting this in the selected KPIs.
  • To reap the maximum benefits of social sharing, Open Graph mark-up was implemented across the site, as was the facility to share across all major social and social bookmarking platforms.

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cAmpaign Results

  • An increase in traffic retention
  • An increase in online and offline leads generated
  • Increased visibility in multiple countries

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