At 4Ps, one of our brand values is ‘to be good people’; Here’s how the team plan on doing just that:
Heart of the City
On the 27th March 2015, our CEO Paul Smith took part in a Heart of the City Leadership Breakfast panel discussion on CSR (Corporate Social Responsibility). This was held in the aesthetic Mansion House (Egyptian Hall), presented by The Heart of the City, and The RT Hon The Lord Mayor of the City of London and co-President of Heart of the City, Alderman Alan Yarrow.
Top of the agenda was to look at ‘Where is the social in business’?
One of the main things to come out of the panel discussion and the questions to follow is the importance of getting the entire business, from the CEO down to each and every employee and department involved in the CSR activities.
It’s about having the ability for employers to empower staff to lead the way, giving them flexibility and options to use their time to achieve great things for worthy causes that are close to their heart, rather than forcing it upon them.
Creating the right platform for employees to use their existing skills for the benefit of CSR means that they can share their knowledge or time with little or no additional input on the individual, which can be a perceived barrier to participation.
The Happiness Index
4Ps measure their success, not only in terms of financials (as every business does), but in the happiness of their clients and staff.
Every quarter we ask our clients and staff members to rate how happy they are with 4Ps on a score out of 10, using The Happiness Index.
This simple metric allows our Management Board to gauge the pulse of the agency; to see where we can improve our service offering and how to improve the working environment for staff.
Our Charity of the Year
Our Charity of the year is for Bloodwise, where they do phenomenal work to help Beat Blood Cancer.
The 4Ps team share a joint target of £5,000 over the year, which will be raised by the team doing various fundraising activities, from taking part in a triathlon, various other sporting events, right through to bake sales and auctions.
The team are given up to 2 days CSR time a year which can be used for a cause of the employee’s choice. This can be our charity of the year, helping in marshaling events, right through to people taking the time to volunteer for another cause that the individual wants to support.
Past Charity and community Events
- Sponsorship of the Holloway Arts Festival 2014
- 4Ps Charity Poker Night
- London Marathon
- Charity donations per postage delivery in the run up to Christmas (50p donation for every item delivered to the office)
- Bake sales
- 5k, 10k and half marathons
- London to Canterbury Cycle Ride: https://www.4psmarketing.com/stories/london-canterbury-cycle/
- Serving tea at The Children’s Society
- Dodgeball / Football tournaments
- CV workshop with local job seekers
- HandsOn London: Wrap up London campaign volunteering
4Ps are always keen to do more in our community and for charity. We’ll keep you posted on the team’s latest fundraising activities to see how you can get involved too!
These are only some of the many reasons 4Ps isn’t just another London SEO agency. To discuss how content, search and technology are evolving together to meet new demands from brands and customers alike, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.