4Ps Marketing

Digital EDGEucation Conference 2014

It’s that time of year again when 4Ps Marketing joins forces with the best people in search at The IPA. Our next Digital EDGEucation conference is taking place on the 6th March and we now have less than 10 places remaining before the event is sold out. If you want to secure your place then you still have time to sign up for Digital EDGEucation.

B2C and B2B focused

Feedback from last year’s attendees told us that you not only want to understand the key changes, challenges and developments in search and digital as a whole, but that you also want it to be specifically applicable to your industry.  In light of this, we have divided the schedule for 2014 between B2C and B2B focused rooms; the first being focused on search marketing with consumers and the latter being focused on businesses and lead generation.

You can see the full schedules for the day here, but I just wanted to introduce you all to some of the great speakers and panellists we have involved:

In the B2C room, 4Ps are pleased to introduce Jim from Jamie Oliver, who will be participating in a panel discussion on how the environment of content is changing over time.

We also have Polly Ashman, Brand & Communications Manager for Mark Warner, talking about strategic planning for seasonality; Emma Page from Selfridges discussing how clients and agencies can work best together; and a last mention, but by no means least, to our guest speaker from search engine Google, Product Manager Harry Davies, who will be presenting on how Google see the new ways customers’ behaviour is changing online.

Over in the B2B room, we are really excited to have Colm Bracken joining us. As Head of Search Advertising for Bing, Colm will be discussing the future of search. We’re also looking forward to welcoming Nick Millar, Marketing Director at Kaplan, who will be presenting on lead generation for 2014.

And to end the day of B2B, we have a great line up of panellists joining the discussion on creating a dynamic content marketing strategy for B2B, including Peter Abraham from Econsultancy, one of the most influential publishers in the industry.

Accompanying these great external speakers and panellists are an array of the 4Ps team, discussing not only what’s new in the digital space, but also how to apply these techniques to your business.

We are privileged to be a part of The IPA and our membership not only allows us to host these events at an amazing venue, but it also solidifies our commitment to our mission statement: personal, client and agency growth. We not only have to invest in our people for The IPA to allow us to be members, but this in turn ensures that we are committed to delivering the very best to our clients, with Digital EDGE being a very good example of the added value we bring them.

We are very excited about the day, and looking forward to seeing everyone there.

If you want to keep up-to-date with how the day is going or share the content, please use the hashtag #4PsEDGE and tweet us @4PsMarketing.

4Ps isn’t just another SEO agency. To discuss how SEO and paid search are evolving together in order to keep pace with new developments in social media, PR and advertising, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.